Led concept development, creative direction, and design for a broad range of corporate communications, including Eaton's Annual Report, Sustainability Report, Inclusion & Diversity Report, and Investor Relations materials. Partnered with cross-functional teams to translate complex business initiatives into clear, engaging visual narratives that strengthened stakeholder communication while reinforcing Eaton's global brand.
Freightliner Cascadia
Designed the launch brochure for the Fifth Generation Freightliner Cascadia, helping bring a major product launch to market through compelling visual storytelling. Translated complex engineering, safety, and performance innovations into an engaging editorial experience using information design, infographics, and dynamic page layouts.
DTNA Aftermarket Solutions
Designed a customer-focused microsite that transformed complex aftermarket products and services into a clear, intuitive digital experience. Defined the user experience, established the visual design system, and created engaging interface concepts that aligned business goals with customer needs.
Developed the brand identity and launch campaign for a new electric scooter, creating a distinctive visual language and messaging platform that introduced the product to market. Led the creative execution across print, digital, social media, video, and a companion onboarding app, delivering a cohesive brand experience from first impression through ownership.
Designed an integrated brand experience for Goodyear Auto Service that extended from trade show environments to retail and promotional marketing. Created experiential displays, interior and exterior signage, point-of-purchase materials, and digital assets that delivered a consistent brand presence across customer touchpoints.
Developed a multi-channel branding campaign for the HIMSS17 annual conference, executing a unified visual system across print, web, video, and experiential environments. The work was adapted to support the Cybersecurity Hub at the National Center for Health and Innovation, creating a consistent and immersive brand experience.
Provided creative leadership for a broad range of integrated marketing initiatives, from catalogs and promotional campaigns to print and digital advertising. Guided the work from concept through execution, translating complex educational and technical offerings into clear, visually compelling communications for materials professionals worldwide.
Developed foundational brand standards for SelecTrucks by designing a comprehensive visual style guide and brand book. Established guidelines for visual identity, messaging, and brand voice to ensure consistent communications across marketing channels and customer touchpoints. Directed a three-day, on-location photography shoot to create a custom image library that became a core component of the brand system.
Developed packaging and marketing communications that helped elevate the Rothenbuhler Cheesemakers brand across retail and advertising channels. Designed packaging, point-of-purchase displays, outdoor advertising, vehicle graphics, and promotional materials that created a cohesive and recognizable brand presence.
