Designed a conceptual brand identity and wayfinding system for Cleveland Public Square, establishing a cohesive visual framework for environmental graphics, signage, and destination branding. The proposal demonstrated how thoughtful design could improve navigation while creating a memorable civic experience.
Developed visual identity concepts for Unify Labs, a nonprofit technology innovation center focused on advancing inclusive prosperity. Explored strategic logo systems and brand directions that reflected the organization's mission while establishing a distinctive, modern foundation for future communications.
Developed the brand identity for POP LIFE Studio, creating the logo, color palette, and visual language that established the studio's vibrant, modern personality. Explored multiple creative directions to build a scalable brand system designed to extend seamlessly across merchandise, environmental graphics, digital experiences, and future marketing communications.
Built the Fleet Team brand from concept to launch, creating a comprehensive identity system that included the logo, website, apparel, and supporting marketing assets. Developed a cohesive visual language that positioned the company as a trusted fleet management consulting partner while ensuring a consistent brand experience across every customer touchpoint.
Led the rebranding of SureSite Consulting Group, developing a comprehensive visual identity that included a new logo, tagline, business collateral, and website. Created a cohesive brand system that positioned the company as a trusted infrastructure partner while delivering a consistent brand experience across digital and print communications.
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Developed the brand identity for a new farm-to-table restaurant at Jack Thistledown Racino, creating a distinctive visual language inspired by its rustic dining experience. Extended the identity across environmental signage, digital displays, menus, and branded collateral to deliver a cohesive and memorable guest experience.
